AUSTIN, TEXAS
Austin’s paid-media specialists.
Bold Clicks is an Austin-based agency that does one thing: run ads that produce qualified leads for local businesses. We work with clients across the metro — Round Rock, Cedar Park, Georgetown, Pflugerville, Leander, Lakeway, Bee Cave — and across Texas.
THE AUSTIN MARKET
What advertising in Austin actually looks like.
Austin is one of the most competitive local advertising markets in the country for the exact verticals we work in: home services, med spas, dental and legal. Three things follow from that. Click prices are high enough that a campaign structured around "everything we offer" will run out of budget before it runs out of demand. The metro is really several markets - the urban core, the Round Rock and Cedar Park corridor, and the Hays County side down through Kyle and Buda - with different competitive density and different drive-time economics. And demand is unusually seasonal for a city this size, because storm season moves home-services demand far more sharply than the calendar does.
The metro is three markets wearing one name
Central Austin, the Williamson County corridor through Round Rock, Cedar Park and Georgetown, and the Hays County side down through Kyle, Buda and San Marcos have different competitive density and different drive-time economics. A single radius around downtown overpays in the middle and misses the edges.
Storm season moves demand more than the calendar does
For roofing, restoration and HVAC, the demand curve here is driven by weather events rather than months. Budgets and bid strategies set on a rolling average are set for a week that never happens, and campaign learning lags the spike by exactly the period when leads are cheapest.
The suburbs compete differently from the core
Dental, orthodontic and med-spa competition in the northern suburbs behaves differently from central Austin: more practices per square mile chasing a similar household profile, and a search radius that overlaps heavily between them. Service-area strategy matters more here than ad copy.
Event weeks are mostly noise for local service advertisers
SXSW, ACL and F1 weekend change traffic patterns and hotel prices, and for most local service businesses they change very little about paid search demand. They are worth planning around for capacity, not for bidding.
INDUSTRIES WE SERVE IN AUSTIN
Where a lead here is worth real money.
Home Services
HVAC, roofing, plumbing and restoration - where demand spikes and the phone is the conversion.
Legal
High click costs, high case values, and intake that decides whether any of it worked.
Med Spa
Saturated markets, fast creative fatigue, and offers that decide who books.
Dental
Emergency and elective intent behave differently - and most accounts treat them the same.
AUSTIN PROOF
Austin account lessons.
We publish Austin case studies when an Austin client has approved the figures and we can define each one: what the metric means, over what date range, and what else changed at the same time.
Until then, the useful thing we can offer a local business is the audit itself — run against an account whose numbers you already know, so the findings are checkable rather than claimed.
WHAT WE MANAGE
Every platform, from Austin.
SERVICE AREA
Where our Austin clients are.
Austin · Round Rock · Cedar Park · Georgetown · Pflugerville · Leander · Lakeway · Bee Cave · Dripping Springs · Kyle · Buda · San Marcos
LOCAL FAQ
Questions from Austin businesses.
Do Local Services Ads make sense for Austin home services?
Often, alongside Search rather than instead of it. LSAs charge per lead and sit above the search results, which suits high-volume common jobs. Search gives control over which service lines you buy. Which split is right depends on your service area, your licensing, and how much booking capacity you have.
How does service-radius targeting work for the suburbs?
We build targeting on drive time rather than a circle on a map. Round Rock, Cedar Park, Georgetown, Pflugerville and Leander behave as separate markets with their own competitive density, and treating the metro as one radius means overpaying in some parts of it and missing others entirely.
Do you only work with Austin businesses?
No. Austin is where we are and where most of our accounts are, and we work with businesses across Texas and neighboring states, and remotely nationwide.
FREE AD AUDIT
Want to know where your ad spend is leaking?
Request a free audit. You’ll get a written review of your accounts, tracking and landing pages — whether or not you hire us.