PAID MEDIA SERVICES

Four platforms, one measurement standard.

We manage Google, Meta, Microsoft and YouTube advertising, and we own the conversion tracking underneath all of it. That combination is the whole offer.

WHAT WE MANAGE

Pick the platform, or let the audit decide.

Most businesses arrive certain they need one platform and leave the audit having changed their mind. Each page below covers what we do, how we measure it, and the questions we get asked about it on sales calls.

WHAT IT COSTS

How paid-media pricing actually works.

Agencies price paid media in three ways: a flat monthly management fee, a percentage of ad spend, or a hybrid of the two. Each creates a different incentive. A percentage rewards an agency for spending more of your money; a flat fee rewards efficiency but has to be set against the work the account needs.

What changes the price is not the platform count. It is the number of campaigns and service lines, how much creative the account consumes, whether tracking has to be rebuilt, and how much lead-quality feedback flows back from your CRM.

We state our model and our minimum before an audit, so nobody spends time on a fit that was never going to work.

HOW WE WORK

Audit. Build. Launch. Optimize. Scale.

  1. 01

    Audit

    A written review of accounts, tracking and landing pages, with the leaks ranked by cost.

  2. 02

    Build or rebuild

    Structure, tracking, negatives, creative and landing pages set up correctly.

  3. 03

    Launch

    Live only after conversion tracking has been verified end to end.

  4. 04

    Optimize

    Weekly search-term, bid, creative and budget work informed by CRM lead quality.

  5. 05

    Scale

    Budget and platforms added once cost per qualified lead is proven, not before.

THE STANDARD

Every service is measured the same way.

Whatever platform the budget sits on, the chain is the same: click, lead, qualified, booked, closed. The tracking layer runs underneath all of it, and the outcomes at the right-hand end are sent back to the platforms so bidding learns from customers rather than from form fills.

How Bold Clicks measures a campaignFive stages run left to right: click, lead, qualified, booked and closed. Tracking runs underneath all five, and the qualified, booked and closed outcomes are sent back to the ad platforms so bidding optimises toward customers rather than form fills.ClickLeadQualifiedBookedClosedTracking layer: calls, forms, CRM outcomes and offline conversions sent back to Google and Meta

FREE AD AUDIT

Want to know where your ad spend is leaking?

Request a free audit. You’ll get a written review of your accounts, tracking and landing pages — whether or not you hire us.

Get My Free Ad Audit