INSIGHTS
Written by the people in the accounts.
Practical paid-media writing: audit frameworks, tracking guides, platform changes and account teardowns. No recycled listicles.
THE RULE
Every article contains something only we could write.
Each piece here carries a block of first-hand evidence from an account we run — an observation, a number, a pattern, a mistake. If an article cannot contain one, we do not publish it, because an article without it is something you could already read anywhere.
Every piece also names the person who reviewed it. Numbers appear only when they come from accounts we can cite, with the date range and the sample stated, or from a public source we link to.
COMING FIRST
What we’re writing.
The Google Ads account audit checklist we actually use
Supports: Free ad audit
Why your Google Ads leads are low quality — the 7 places we look first
Supports: Conversion tracking
What PPC management costs: pricing models and what changes the price
Supports: Services
Austin home services: seasonality, storm spikes and bid timing
Supports: Home services
Performance Max vs Search: a decision framework from real accounts
Supports: Google Ads management
How we track qualified leads: GoHighLevel and offline conversions
Supports: Conversion tracking
FREE AD AUDIT
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